Jamul Indian Village

The Jamul Indian Village received considerable news media coverage as a result of a construction incident on Sept. 1, 2015 on the future site of its Hollywood Casino Jamul-San Diego. Although the incident occurred with an employee of C.W. Driver, San Diego’s major television stations, the Associated Press, San Diego Union-Tribune, Engineering News-Record, Equipment World and East County Magazine all sought comment from the Jamul Indian Village.

MJE Marketing is the public relations and crisis communications agency of record for Jamul Indian Village and was on-call the morning of Sept. 15, 2015 when the construction incident occurred at 8:20 a.m. MJE arrived on the scene within the hour to prep Jamul Indian Village spokespeople and to coordinate and manage all reporters and media outlets on the scene. MJE also worked closely with tribal leadership to draft a formal statement from the tribal chairwoman for distribution to inquiring media outlets.

Results:

  • Tribal chairwoman’s prepared statement featured in top TV news stories
  • News coverage was brief, objective and did not place blame or culpability on the tribe
  • Follow up coverage of the incident portrayed the tribe as caring, heartfelt and responsive

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