California Bank & Trust

For 50 years, California Bank & Trust has defined "California Banking." With seasoned bankers, customized financial tools and a collaborative spirit to help businesses grow, it’s no wonder businesses have built lasting relationships with CB&T.

MJE Marketing began a multi-year business relationship with CB&T to elevate the bank’s new, distinctive brand identity in the San Diego region. The campaigns crafted by MJE’s chief creative officer and project management team emphasized the truly personalized banking experience provided to San Diego businesses by CB&T. The "Hello" themed creative developed by MJE put a face to CB&T bankers committed to their clients and community, and the “Rally” campaign showed CB&T bankers and customers working together to meet their financial needs during the Great Recession.

Perhaps the most impactful campaign developed by MJE focused on “Lifecycle Banking” and introduced prospective businesses to longstanding CB&T customers through impactful testimonials. Their stories were told through the lens of entrepreneurs and investors from seed stage and start-up, all the way through maturity and exit.

Results:

  • In our eight years with CB&T, San Diego branches out-performed the rest of the state
  • CB&T was voted Best Bank five years in row by the San Diego Union-Tribune Readers Poll
  • CB&T was also voted Best Branded Bank by the Greenwich Awards

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