We know Encinitas as a quintessential beach town and for its irresistible tri-tip from Cardiff Seaside Market. But there was nothing laid back about the City’s need for an innovative public engagement strategy to collect input on its Housing Element Update. MJE Marketing guided the City as it gained valuable community input to create housing options that meet the City’s growing needs.
MJE created a brand and graphic identity to make this initiative easily recognizable to Encinitas residents. “@Home in Encinitas” was incorporated into a far reaching public information campaign to communicate the importance of the Housing Element Update and encourage public participation. Residents visited the City’s e-Town Hall online engagement tool to learn about the plan and share their vision for how Encinitas should meet the growing and changing housing needs of its residents.
- 1,300 responses were collected through an innovative online forum (The equivalent of 24 hours of public testimony)
- The City’s online engagement forum received a satisfaction rating of 82 percent
- The City Council adopted the recommended housing strategy with unanimous approval